Didier Courbet and Marie-Pierre Fourquet-Courbet

Topic of report: "The influence of the digital advertising on implicit memory"


Дидье КурбэDidier Courbet, PhD, is Full Professor of Communication Sciences at Aix-Marseille University (France). He is deputy director of the Research Institute in Information and Communication Sciences (IRSIC EA 4262). His research interests focus on the influence of digital advertising and digital persuasive technologies (serious games…). He is the author of several books (Puissance de la Television, Paris, L’Harmattan, 1999; La television et ses Influences, Bruxelles, De Boeck, 2003 (ed); Objectiver l’humain. Communication et experimentation, London, Hermes Lavoisier, 2011 (ed), and has written approximately 70 articles for scholarly journals and book chapters on communication (e.g., Journal of Computer-Mediated Communication), marketing (e.g., Journal of Advertising Research), and social psychology (e.g., Journal of Personality).

E-mail : Didier.courbet@univ-amu.fr ; Web page : http://www.irsic.fr/Didier-COURBET?lang=fr


Мари-Пьер Фурке-Курбэ

Marie-Pierre Fourquet-Courbet is a Full Professor of Communication Science at Aix-Marseille University, Research Institute in Information and Communication Science (IRSIC EA 4262), 13000, Marseille, France. Her research interests include the effects and the influence of the media (social media, Internet, serious games): advertising and e-advertising, public health, culture. She also studies the strategies and social representations of the communication producers. She has written nearly 50 articles for scholarly journals or books in communication, marketing and social psychology (Journal of Advertising Research, Journal of Computer-Mediated Communication, Celebrity Studies, International  Journal of Retail and Distribution Management). She is co-author, with Didier Courbet, of La television et ses influences (2003, Bruxelles (Belgium), De Boeck).

E-mail : marie-pierre.fourquet@univ-amu.fr

Web page: http://www.irsic.fr/Marie-Pierre-FOURQUET-COURBET